Tuesday, November 6, 2012
Haagen-Dazs Ode To Summer e-Book
I am so excited to have the photo above featured in the Haagen-Dazs Ode to Summer ebook (that is a screenshot of my page).
What is the Ode to Summer ebook?
Over the summer, Haagen-Dazs asked fans from across the country to post their summer moments on Twitter and Instagram using the hashtag #HDSummer Moments. It was a unique campaign to raise funds for honey bee research at the University of California, Davis. From June through August, the Haagen-Dazs brand donated $5 for every #HDmoment submitted and will be donating an additional $5 for every download of the e-book up to $50,000.
Why honey bee research?
Honey bee colonies are responsible for one third of the world's food supply and are dying at an alarming rate, posing a serious risk to our natural food supply, including many of the ingredients that define Haagen-Dazs premium ice cream. You can learn more about the honey bees here.
The campaign was a huge success and hundreds of images were submitted. Of these images, fifty were selected as inspiration for fictional essays and love notes to summer (my favorite season). And surprise, surprise, my image of my dog Lulu was one of the photos chosen. I was also thrilled to see so many of my Shutter Sister friends' images in the book as well.
The ebook is free and is available as a download for your iPhone, iPad and android phones. Please download a copy and help out the honey bees.
iPhone & iPad